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以猴子作為廣告主角造成話題的隨身聽:SONY WM-501 ​

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SONY 在 1987 年推出的 WM-501,當年以猴子擔任廣告主角,引起話題。搭載了全新的重低音 DBB 音效 ( 動態、基本、增強三種 ),設有 LOCK 鍵,可防止未使用時不小心誤觸開啟。另外還附有一個外殼,後方加上了腰帶環,套上後可方便外出時掛在腰間使用。透過口香糖扁型充電電池的使用,得以呈現極致輕薄的機身,接近卡帶本體的尺寸,不僅受到消費者青睞,更獲得當年度日本 Good Design Award。​

The WALKMAN WM-501, launched by SONY in 1987, caused a topical issue through the monkey commercial. It equipped with a new deep bass DBB sound (dynamic, basic, and enhanced), with a LOCK button to prevent accidentally turning on when not in use. In addition, a shell is attached, with a belt loop, so that it can be conveniently hung around the waist when going out. Through the use of gum batteries, it can present an extremely thin and light body, which is close to the size of the cassette tape. It is not only favored by consumers, but also won the Japanese Good Design Award of the year.​

1987 年にソニーが発売した WM-501 は、お猿が広告の主人公として、話題になった。新しいベース DBB サウンド(ダイナミック、ベーシック、エンハンスド)を搭載し、使用していないときに誤ってオンになるのを防ぐための LOCK ボタンをする。 また、シェルを付いて、外出時に腰に掛けるのに便利。ガム電池を使用することで、カセット本体に近い非常に薄くて軽い本体を実現し、消費者に支持されるだけでなく、日本グッドデザイン賞を受賞した 。​

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